Three Recent Digital Marketing Trends

Digital Marketing
What is Digital Marketing?

Digital marketing refers to a specific type of advertising that is delivered to consumers via digital channels like search engines, websites, social media, email, and mobile apps. Understanding the most effective digital marketing trends at any given time is critically beneficial to the success of your business.

The Rise of Voice Search

According to a recent study, by 2020, 50% of all searches will be voice-based. Two main types of voice searches exist — those that are originated by smart speakers, like Amazon’s Alexa or Google Home, which provide users asking questions with an immediate response, and voice searches performed via interactive software residing on laptops or smartphones, such as  Siri, which can display search results after a verbal question is posed.  Prioritizing  your business through a response to a voice search is critically important to become or remain relevant in your sales or service sphere.  Driving voice engine optimization results using more natural or spoken language phrases when developing searchable keywords can help a business to achieve this goal.

Taking Advantage of Micro Moments

A micro-moment as defined as the action when a person reflexively turns to a device, usually a smartphone, to act on a need to learn something, do something, discover something, see something, or buy something.  Research has concluded some important information about when consumers engage in micro-moments and how they use the information learned after their burst search. For example, of those people who own and use smartphones, more than 80% engage in separate searches on their phones while physically inside a store shopping for specific items. One in 10 of those people who performed an extra shopping search bought a different product than the one they had planned to purchase in the store.

Leveraging these moments of specific intention can benefit your business. Whenever a person makes the intentional reach for their device to answer a specific question or make a certain decision, businesses can take advantage of these micro-moments to create targeted content and advertising.

Streaming Short Live Videos

Because of continually emerging services, social media platforms like Facebook, Instagram, and YouTube have made live content the fastest growing segment of internet video traffic in the last few years.  Live streaming content is effective because it is free, fast,  easy to produce, and most importantly, offers real-time user engagement.  Short, punchy, live streaming videos can create a buzz around your products or services, especially if your consumers share your videos on their social media “stories.”

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