Any company that uses an autodialing system risks a lawsuit with every call and text.  In fact, the TCPA has become a multi-million dollar litigation industry, in which attorneys and professional plaintiffs reap enormous profits by forcing well-meaning companies to pay outrageous settlements or risk a crippling judgment. Worse still, corporate officers and directors can be held personally liable for damages in TCPA suits, which can lead to millions of dollars in personal exposure, which may not even be dischargeable in bankruptcy!