Hundreds of TCPA class action lawsuits are filed every month of the year in courts throughout the country. While this amount is dwarfed by the number of personal injury lawsuits (over 30,000 per month by some estimates),it nevertheless equates to thousands of litigants, year after year.
If you’ve ever wondered how TCPA class action lawyers find the clients on whose behalf these lawsuits are filed, the answer is simple. Like countless other lawyers, they advertise.
A Brief History of Legal Advertising
Until the 1970’s, state bar organizations imposed a universal ban on attorney advertising, based on the belief that the practice was undignified and demeaning to the legal profession. Lawyers thus forced to rely upon word of mouth to secure new clients.
All of that changed on June 27, 1977, when the U.S. Supreme Court announced its ruling in a case called Bates v. State Bar of Arizona. The Court held that attorney advertising constituted commercial speech and thus entitled to protection under the First and Fourteenth Amendments to the United States Constitution.
The landscape of attorney advertising was further transformed with the introduction of the World Wide Web in 1989, which opened up new digital avenues for legal advertising, expanding the reach and methods available to legal practitioners beyond traditional print, radio, and television ads.
Whether advertising has actually contributed to the plummeting level of respect for the legal profession currently held by many people is open to question, as is the issue of whether the benefits of legal advertising outweigh its potential harms.
The Pros and Cons of Legal Advertising
Like many things, legal advertising acts as a double-edged sword capable of causing significant harm as well as good. On the positive side, it significantly promotes access to courts and justice, serving as a essential tool in demystifying legal processes for the general public. By shedding light on available legal services, legal advertising empowers individuals to seek redress and representation that they might otherwise deem inaccessible. This heightened awareness of legal assistance is seen by many to play a pivotal role in upholding the justice system's foundational principle that legal help should be available to all, not just a privileged few.
On the flip side, legal advertising can have less beneficial outcomes. One significant concern lies with its tendency to enrich members of the legal profession at the expense of the many thousands of businesses and individuals who are drawn into protracted and expensive legal proceedings every year, the merits of which are often hotly disputed. Critics such as the American Tort Reform Association argue that aggressive advertising has done much to foster our current litigious environment, which has led to inflated legal costs and a focus on financial gain that has overshadowed the legal system’s stated goal of equitable dispute resolution.
How TCPA Class Action Attorneys Advertise
In an industry marked by intense competition, TCPA class action attorneys face the same challenges as highlighted by the staggering number of 1,327,010 practicing same challenges as any other practitioner seeking clients in an overcrowded market. Like many, they have adopted modern digital advertising strategies, including Facebook and Google, and some have even resorted to pandering their services on roadside billboards.
Facebook Advertising: A Digital Haven for TCPA Class Action Attorneys
Class action firms seeking TCPA cases are becoming increasingly adept at using Facebook for advertising. The vast digital landscape of Facebook allows these attorneys to micro-target potential clients with a level of accuracy that is unparalleled.
They utilize Facebook's advanced ad targeting to pinpoint potential clients based on specific demographics, interests, and online behavior. This precision in advertising, paired with compelling advertising messages offering to enrich consumers for the calls and texts they receive, underscore the need for businesses to remain vigilant about their communication practices to avoid falling prey to TCPA lawsuits.
Google Ads: The SEO Power Machine
Google Ads serves as a critical component of a digital marketing strategy for savvy TCPA attorneys, positioning their services prominently in relevant search results. This means appearing at the top of search queries when potential clients are seeking to cash in on unsolicited communications. The key to leveraging Google Ads effectively involves choosing the right keywords, developing compelling ad copy that addresses the client's needs, and maintaining an informative landing page.
Roadside Billboards for TCPA Class Action Attorneys
Despite the digital age, traditional advertising methods like roadside billboards retain their impact. For TCPA Class Action attorneys, billboards offer prominent local exposure, particularly in high-traffic areas. The design of these billboards are attention-grabbing, memorable, and succinct in delivering the attorney's message. A successful billboard combines impactful visuals with a direct call-to-action, guiding potential clients to seek more information online or via phone.
Implications of Legal Advertising for Businesses
The prominent advertising campaigns conducted by TCPA class action attorneys on the Internet and in the real world are directed to consumers, but they should send an equally clear message to businesses seeking to contact them.
Any failure to comply with the TCPA or any other statute that applies to their chosen contact method can and often will lead to severe legal consequences. It is imperative for businesses engaged in telemarketing and digital marketing to adhere strictly to these regulations to avoid attracting the attention of professional TCPA class action attorneys.
Staying Compliant with Marketing Laws
In the dynamic landscape of telecommunications law, compliance is a complex and ongoing challenge. The legal framework encompasses a myriad of regulations, exceptions, and restrictions, which are often subject to change. The Blacklist Alliance offers specialized, comprehensive compliance courses that provide clear explanations and detailed guidance on how to avoid legal pitfalls. This knowledge is essential to remain compliant and avoid the attention of TCPA class action attorneys.